About Us

We’re a collection of engineers and solar evangelists, curious minds and collaborators, optimists and advocates of sunnier days. In equal measures, we challenge and support each other to design, develop and deliver solutions that have the potential to change the world.

Balance of Systems Winner PV Magazine 2019 Awards.

Get to know us

Learn about more about what makes us the
most innovative manufacturers in the industry.

Innovation Worth Patenting

Our patents are much more than intellectual property. They’re a testament to the quality of engineering talent at Shoals® and our collective determination to problem solve on our terms.

35 US Patents

Learn More

Our Quality Roots

Our roots lead down the road previously as a Tier 1 automotive manufacturer. Those early days established our reputation for excellence and taught us about rigor, quality, consistency and reliability, among many other things. Those values are put into action every day at Shoals and shared by everyone who works here.

American Engineering

Shoals® products are built on a foundation of American ingenuity. With manufacturing facilities in Portland, Tennessee and Muscle Shoals, Alabama, all of our products are designed and built to last for the life of your system.

Our Team

Brandon Moss

CEO

Brandon Moss joined Shoals™ as CEO in July of 2023. Mr. Moss has over 20 years’ experience in the electrical industry. He most recently served as Group President at Southwire Company, a global leader in wire and cable manufacturing. During his tenure at Southwire, he formed the Tools, Components, and Assembled Solutions business helping Southwire diversify. Over his career he has demonstrated success in developing corporate strategy, managing autonomous business units, business development, M&A and has led global manufacturing and supply chains. Prior to Southwire, Mr. Moss held a variety of commercial roles at both Lutron Electronics and Stanley Black & Decker. He earned a Masters of Business Administration at Wake Forest University and a Bachelor’s degree in Marketing from Miami University.

Read Bio

Jeff Tolnar

President

Jeff Tolnar takes on the President role after successfully launching the eMobility business unit within Shoals. In this role, he and his team are responsible for company growth, operational excellence, technology development and product innovation. Prior to joining Shoals, Mr. Tolnar was most recently Chief Commercial Officer for Shell | Greenlots where he was responsible for growth of the company’s electric mobility solutions. Prior to Shell, he served as President of Global Software Solutions for Honeywell’s Homes, Buildings and Utilities businesses and was also President of Elster Solutions a global leader in electronic metering solutions. Mr. Tolnar holds a Bachelor of Science degree in Electrical Engineering Technology from Youngstown State University and a Master of Business Administration from Baker University.

Read Bio

Dominic Bardos

CHIEF FINANCIAL OFFICER

Dominic Bardos joined the Company as CFO in October of 2022. Mr. Bardos has over 30 years of global finance and accounting experience across multiple industries including retail, restaurant, consumer services, entertainment and hospitality. Prior to joining the Company, Mr. Bardos served as Chief Financial Officer of Holley Inc. (NYSE: HLLY), a manufacturer and distributor of performance automotive products. Prior to Holley, Mr. Bardos served as Vice President of Finance for Tractor Supply Company (Nasdaq: TSCO) from 2018 to 2021, as Chief Financial Officer for Cambridge Franchise Holdings from 2017 to 2018, and in several leadership positions at ServiceMaster (NYSE: SERV), including as the divisional Chief Financial Officer for its largest international division Terminix from 2014 to 2017. Mr. Bardos’ experience also includes leadership positions in financial planning & analysis, strategic sourcing, supply chain, and customer service operations in large organizations such as Caesars Entertainment (Nasdaq: CZR), Hilton Hotels, and Harrah’s Entertainment. Mr. Bardos earned a Master of Business Administration in Finance and a Bachelor’s degree in Management from the University of Memphis, Fogelman College of Business & Economics

Read Bio

Ben Macias

CHIEF REVENUE OFFICER

Ben Macias serves as Chief Revenue Officer for Shoals, where he is responsible for sales, marketing, and developing go-to-market strategies for international markets. A seasoned solar industry veteran with over a decade of experience in electrical and structural balance of systems components, he also works cross-functionally with engineering to develop and bring new products to market.

Read Bio

Mehgan Peetz

CHIEF LEGAL OFFICER

Mehgan Peetz, General Counsel, was formerly the Deputy General Counsel at SmileDirectClub, a publicly traded oral care company,based in Nashville, Tennessee. Prior to this role, Mehgan was the Executive Counsel – Commercial for Current, powered by GE and GE Lighting, based in Boston and Cleveland. Before the foray into company counsel, Mehgan practiced at the law firms of Ropes and Gray in Boston and Kirkland & Ellis in Chicago. Mehgan graduated cum laude from University of Michigan Law School and cum laude from the University of Notre Dame, studying psychology and pre-medicine.

Read Bio

John Hass

CHIEF PRODUCT OFFICER

John Hass is Chief Product Officer at Shoals Technologies Group, a role he took on in 2021 upon Shoals’ acquisition of Connect PV, a leading provider of EBOS for solar and battery storage which he founded in 2015. As Shoals CPO, John is responsible for product direction and strategy in the solar and energy storage systems (ESS) EBOS sectors. Prior to founding ConnectPV, John was President & CEO of SolarBOS, after a successful career at TEAL Electronics. John holds a BSME and MBA, both from San Diego State University.

Read Bio

John White

Sr. VP, Strategic Initiatives

As Sr. Vice President, Strategic Initiatives, John White oversees critical projects at Shoals. With a career spanning more than 34 years, John brings a wealth of experience in applications engineering, field and service engineering, quality, logistics, IoT, manufacturing, and operations. John has held several executive positions and has worked for global technology leaders including Wang Labs, Connor Peripherals, Intergraph, and Synapse Wireless. As an Electrical Engineer, John has been involved in the design and commercialization of several products of which he holds multiple patents.

Read Bio

Alex Stucker

SR. VP, SALES AND BUSINESS DEVELOPMENT

Alex Stucker is Senior Vice President of Sales and Business Development for Shoals, where he oversees North American EPC and Developer relationships.As a 10-year industry veteran, he is responsible for identifying new strategic partnerships, manage existing relationships, and manage multidisciplinary teams to achieve the highest level of customer satisfaction.

Read Bio

Willis Pugh

SR. VP, OPERATIONS

As Senior Vice President, Operations, Willis oversees all operations including purchasing, quality and integration engineering. Willis brings over 30 years of deep continuous improvement skills, talent leadership and experience across multiple industries. Prior to joining Shoals, Willis was Vice President/GM in the automotive segment of Illinois Tool Works. He also served as Global Operations Director for the ITW Appliance Division. Prior to joining ITW, Willis spent twelve years with Cummins, Inc. and eleven years with Schneider Electric. During his career, Willis has had roles with increasing scope and responsibility in purchasing, quality, materials, manufacturing and general management and has held other positions including Director of Sourcing, VP of Sourcing, Plant Manager, Vice President/General Manager. Willis received his Bachelor of Science in Industrial Engineering from The University of Alabama School of Engineering. Willis is involved civically and actively supports Corporate Responsibility efforts. He has been an avid supporter of Junior Achievement and the United Way throughout his career among other civic organizations.

Read Bio

Joe Hubbard

VP, PROGRAM MANAGEMENT

Joe Hubbard is VP of Program Management for Shoals with over 13 years of experience with Shoals and in the solar industry. Joe plays an integral part of our team at every phase in the process. His goal is to provide a smooth transition from initial order through delivery while also ensuring our commitments to our clients. Originally from FL, Joe received his undergraduate degree from The University of Tennessee and his MBA from Trevecca Nazarene University in Nashville. It is Joe’s goal to help maintain the outstanding reputation Shoals has acquired over the years and explore any avenue where it can be enhanced. Joe has been married for 23 years and has 3 daughter.

Read Bio

Brian Van Heel

VP, US SALES

Brian Van Heel joins Shoals as VP of Sales in the U.S. with over 15 years of sales experience across all aspects of the solar industry, including module and inverter manufacturing, utility project development, and engineering, procurement and construction (EPC). In this role, he is responsible for overseeing U.S. sales of Shoals’ EBOS solutions with a focus on delivering customized systems for solar and energy storage projects to meet specific customer needs. Prior to joining Shoals, Mr. Van Heel led U.S. sales for global companies such as Delta Electronics and Huawei Technologies. He holds a Bachelor of Business Management from California State University, Chico.

Read Bio

Josep Tienda

VP, International Sales

Josep Tienda, VP of International Sales, is responsible for growing Shoals’ presence and EBOS sales outside the U.S. Mr. Tienda brings 21 years of multinational experience working for leading global technological companies in a wide variety of diverse strategic roles, including product marketing, operations, sales and business development in the electronics, energy and photonics industries in EMEA, the U.S. and Canada. Mr. Tienda holds a Bachelor of Science in European Business and Technology from Coventry University in England and a Bachelor of Science in Business Management from Girona University in Spain.

Read Bio

Come and Join the Team!

We continually drive ourselves to create a brighter future for our clients, our team and the wider world of possibilities. We pursue simple ideas with a determination to make solar energy a more affordable and viable choice for people and communities everywhere.